Impact & Expertise

Automotive

  • Winning the BRIC Truck Battle

  • Nikolaus S. Lang, Thomas Dauner, Ilson Dal-Ri, Marco Gerrits, Ewald Kreid, Sachin Nandgaonkar
  • February 2012
  • In many industry sectors, the BRIC nations—Brazil, Russia, India, and China—are perceived as the markets of the future. In the truck industry, this expectation has already become a reality. In 2010, these markets accounted for 74 percent of global truck sales.
  • Read more on bcg.perspectives

Other Publications

  • Suppliers as Partners
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  • The Comeback of the Electric Car?
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